Illuminated advertising appeared at the turn of the twentieth century. Consisting of incandescent lights and later luminescent neon tubes, its emergence took place in pace with transatlantic circulation. After the blackout for World War Two, not all cities experienced the same rebirth of commercial lighting. The longstanding suspicion of public authorities increased with oil crises, and this questioning is still largely tangible today, giving European cities a singular advertising appearance.
Réalisé par Cécile Welker à partir de la notice EHNE Illuminated Advertising in Europe de Stéphanie Le Gallic.
Conception, traduction et enregistrement: Euradionantes